Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?

Well, let’s take one question at a time. The answer to whether you can blog your way into Google search results is yes, sometimes in six weeks, often in 24 hours.

Yes, you read right, in less than 24 hours. Under certain conditions, the search engines actually want you to succeed at this.

I’m aware that these statements may cause some controversy, but that won’t make them any less factual. Since September, Google has been set up to show you proof of this, which we’ll go over in part two. My new blog has been spidered and indexed daily since it was created.

Not only is this possible with your blog, the way that blogs are set up make them one of the most conducive web site mediums to attract more traffic from multiple sources quickly. The trick to getting this to work for you, is in understanding which conditions have to be met first.

And we’ll come back to that shortly. First let’s talk about what’s typically wrong with the process most people take to get their sites listed.

Most people submit their sites to Google and wait six to eight weeks to see if they were included. Other people know that the fastest way to be spidered is to leave your link at a site that is already getting spidered.

But even among those people, when they don’t see their site in Google exactly the way they’d like, they give up, and say it didn’t work.

So what went wrong?

The place that the majority of people go wrong is in trying to trick the Googlebot into thinking their site matches its standards for inclusion for their desired high traffic keyword, instead of aligning themselves with the purpose that the search engine fills.

You may think that if you study all the search engine tricks, you’ll have the traffic from the search engines and it will then follow that yours will be the site people come to for the keyword they want, which in turn, will get 1% of those people to buy what’s at your site.

If you think that, I’m not here to tell you that you’re wrong - sometimes that works. I’m just saying that there are other easier, faster, less expensive ways. Some of them only have subtle differences from the way you know.

The truth is, even if we could somehow reverse engineer the secret Google algorithm, it periodically changes. So mastering that system would be temporary, even if you could do it.

Did you know that you don’t even need the traffic for your most desired keyword to be successful? You just need some targeted traffic that converts well. Some of the most financially successful sites generate amazing profits in the tens or hundreds of thousands with a few hundred or thousand visitors every month.

The method I most suggest to get the kind of search engine results that can power those kinds of sales, is aligning your site with the purpose the search engine seeks to fill. It is faster, more effective and involves far less effort.

You should still make sure your blog meets all the basic search engine optimization guidelines. However, the very nature of a blog makes it easier to meet more of these requirements with less continual struggle.

Let’s look at the facts, and see how blogs align themselves more closely with one of Google’s purposes as a search engine.
Here's what you need to keep in mind:

1- if you get your site’s link in the path of the search engine spider or robot of your choice, in this case Googlebot, if may follow it.

2- the way to get it to follow the link is to make sure it can “see” your link

3- if your content fills a need that the search engine’s database of links has, it will include your link, and,

4- if your link fills a deficit better than any other site, in accordance with Google’s secret formula or algorithm, it will rank your page well.

So now, the only missing component necessary to our success is now finding out how to be the best site Google finds for a category that has a deficit.

One of the strengths of Google, as perceived by people who like it, is the vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.

It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found on the web today are in blogs, as well as their corresponding RSS or Atom feeds.

A blog’s very function is to contain constantly updated focused content, on one topic or field.

When blogs first started, the topic was often a person’s life. Business blogs, instead, are updated records of a certain kind of information relevant to an industry, a company or a topic, aligned with the interests of their visitors.

So you need to know the following things in order to get your blog included on Google’s search engine results pages.

• Where to leave your link so that it will get spidered
• How to make sure Googlebot sees your link
• How to set up your blog so its content fills a deficit
• The best way to make sure your blog does this better than other sites.

There’s a specific formula of success for this, one of many that will work not just one time, but repeatedly.

We’ve run out of space for the moment, but part two picks up with the specifics of how your blog needs to be set up and how to determine exactly where Googlebot can find your link.

With the new Yahoo! "Pay-For-Review" model it might be relatively easier for sites to get into the directory but
getting traffic from your listing is altogether a different story. And now with it's new annual recurring payment policy
you have to be extra careful while submitting your site for a review.
Here are 8 things to keep in mind while submitting your site to Yahoo!

1) Selecting your domain name is the most vital step in getting a top ranking in Yahoo! and also other directories
like Dmoz and Looksmart.

Make sure your domain name is "Keyword Rich". You can make your domain keyword rich by simply inserting hyphens to separate words in your domain name. Yahoo! gives more relevance to sites with keywords in their domain name.

Take our domain name for example: http://www.home-based-business-opportunities.com/

It is made up of 4 different high-in-demand keywords: "Home Based Business", "Home Business", "Home Business Opportunities", "Home Based Business Opportunities".

While crafting your domain name, even you should try to keep your domain name such that it is made up of one, 2-4 words main or "parent" keyword; which in turn is made up of 2-4 high-in-demand "child" keywords.

You may or may not get a top ranking for all your targeted keywords but you can be sure of getting one for your main or "parent" keyword (If you do everything else right).

Even if you have to get a separate domain name for this purpose, GET IT! It is absolutely crucial for your ranking.

2) Sites which are placed higher in directory structure are given more relevance than sites which are placed lower or
deeper.

For example a site listed in category - B2B/Business_Opportunities will be given more relevance than a site listed in category - B2B/Business_Opportunities/Directories

Here's a great tip to select the most trafficked category for your website...

Once you have short-listed 2 or 3 category to place your site in to, check out the cost of Sponsor Listings of those
categories.It's really simple. Visit the following URL: https://ecom.yahoo.com/fast/sponsor

Enter the URL of any website that is listed in your desired category (The URL should be same as it appears in Yahoo! and the category should be a commercial category).


Please note that Yahoo! accepts Sponsor Listings for only certain commercial categories and so this tip may or may not work for your category.


You'll be asked for your Yahoo! ID. Once you submit the information, you'll be provided with the Sponsorship charges for that certain category. Repeat the process for your remaining short-listed categories.

Now compare the prices of all your short-listed categories. Naturally the one with a higher price is the most trafficked one!


3) Yahoo! considers keywords in the directory structure while ranking.

For example, if someone is searching for "Business Opportunities Directories", a web site listed in category -
B2B/Business_Opportunities/Directories will be given more relevance than a web site listed in category - B2B/Business_Opportunities


4) Yahoo! DOES NOT spider websites to determine ranking. It ranks web sites based on keywords in domain name, title and description. So having META tags does not make any difference to your listing.


5) DO NOT try to stuff as much keywords as possible in to the description. Yahoo! editors are notorious for cutting
down the description if they sense even slightest hype. Try to avoid words such as - no.1, proven, turnkey, exciting
etc.

Also, make sure that the heading of your home page is same as the description you provided for your site. There should be no confusion in the mind of the editor reviewing your site.


6) Make sure your domain name and business name is the same since Yahoo! is known to use the business name as the title for your listing.


7) Make sure your website is "Content Rich". This is very critical for two reasons. One - to get your site
accepted by Yahoo! and Second - to maintain and get a higher listing.

Yahoo! determines the popularity of a website by the amount of time a visitor spends on your website. If a large no. of them hit the "back button" of their browser as soon as they hit your web site, you can kiss goodbye to your dreams of a possible higher listing.

Once you get a lower listing, it can get very difficult to make up as visitors will not be able to find your site
easily.

Once a site gets accepted into the directory, Yahoo! ranks it based on the keyword popularity in domain name, title and description. But as time progresses, it determines the ranking based on the popularity of the website itself.

We ignored this and our listing came down drastically within few days of getting accepted!

Before submitting your website, thoroughly research websites that rank higher for keywords you are targeting (Especially the "Most Popular" sites in the directory section). This will give you a rough idea of what to and what not to include in your website.

Here are my latest and greatest tips to get you started:

1.Do not purchase a new domain unless you have to. Randy: I've always been a fan of running one domain.

2.Optimize your site for your target audience, not for the search engines.
3.Research your keyword phrases extensively.

4.Design and categorize your site architecture and navigation based on your keyword research.

5.rogram your site to be "crawler-friendly." Randy: This should be tip #1.

6.Label your internal text links and clickable image alt attributes as clearly and descriptively as possible.

7.Write compelling copy for the key pages of your site.

8.Incorporate your keyword phrases into each page's unique Title tag. Randy: Disagree entirely. Dynamic